Franchise

Definition
A contractual agreement with a franchisor to which the franchisor permits the franchisee to use the franchisor’s business name and/or trademark, manufacture or sell the franchisor’s products or services

Franchisor and franchisee are not partners, employer and employee, or principal and agent, but separate contracting parties

Four types of franchising agreement

  • Manufacturer-retailer
  • Manufacturer-wholesaler
  • Service sponsor-retailer
  • Wholesaler-retailer

Franchise fees

Initial Franchise

The payment for establishing the relationship and providing services

Continuing Franchise

The payment received in return for the continuing rights such as management training, advertising and promotion, quality control, budgeting and others

Right to access vs Right to use

Methods of collecting

Reasonably Assured, Not Reasonably Assured & Uncertain

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